In the last several blogs I have mentioned about the budget to Berlin, demographic and economic profile , culture challenge , the market entry , standardization vs.customization , this blog I will have a overall recommendation.
- Start with a lower-risk entry mode, such as exporting as a short term strategy and for a long term strategy ,maybe over time move to higher-risk entry mode.
- Do not regard the whole world as a single market. Follow strictly the standard basic techno ledge whilst adjust chocolate flavor, price , promotion methods according to the local market.
- Follow local laws and keep learning local culture.
Yanyan BAI 