The Merriam-Webster dictionary defines culture shock as “a sense of confusion and uncertainty sometimes with feelings of anxiety that may affect people exposed to an alien culture or environment without adequate preparation”.
we should rather try to combine the best elements from both cultures and not measure everything by our home country’s standards. And it is very important to meet the foreign culture with appreciation and respect.”
- Language barriers. The first culture challenge will be language barriers. If we don’t speak the same language as our customers, communication is going to be a challenge. If possible , I need at least one person on team who speaks the local language. actually the lucky thing is , we can communicate in English. even we both speak English , the challenge like , sort of confusion still exists between two countries that share a common.
2. The second culture would be : different countries work at difference paces. I needs to be aware of the infrastructure I have to work with, and to compete with, in Berlin.
3. Different laws or regulations
I have to deal with import fees and tariffs, so gaining a comprehensive understanding of the local laws and regulations governing in Berlin is key. From tax implications through to trading laws, navigating legal requirements is a central function for any successful international business. Eligibility to trade is a significant consideration, as are potential tariffs and the legal costs associated with entering new markets. Cost calculation and global pricing strategy
4. Different cost calculation & pricing strategy
Setting the product price and services can present challenges when doing business in Berlin compared with in New Zealand . We must consider costs to remain competitive, while still ensuring profit. Researching the prices of direct, local-market competitors can give us a benchmark, however, it remains essential to ensure the math still works in our favor. For instance, the cost of production and shipping, labor, marketing, and distribution, as well as our margin, must be a taken into account .
5. The last challenge is from local competitor. we need to be cautious, and be very aware of what our competitors are doing in order to counteract the advantages they have over you.
Yanyan BAI 